Three simple principles you can apply today to start selling your products like crazy
By Marlon Sanders
What are the 3 key principles of Amazing Formula that changed my life? How can they be applied to your life?
How do they work?
These 3 key principles are used by the most successful online businesses of any type. They're buried in the teachings
of every prominent info product, yet not made explicit.
Thousands around the world use these principles in
every walk of life and type of business.
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The First Key Principle:
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The Money Is In The List
I said this years ago in Amazing Formula. It's often
quoted and often misunderstood.
This means that you first understand WHERE money comes from online. And that source is selling products.
The only way you stop trading your time for dollars is
to have something else to trade for dollars. And
that
other thing is products.
Just the other day I got an email from an online friend.
He started in this business only two years ago.
And in my email conversations with him, he had his
doubts and fears about his business. Yet, last month
he
pulled in $50,000 -- without doing a big product
launch. Just from selling products to his list and
a nice cadre
of small affiliates...exactly what I
teach.
But without the list of customers he's grown and
cultivated, his products would be worth nothing.
Really, all he does is the basics. He creates helpful
products and does a great job at communicating the value
in them (principle two). Then he adds on back end items (principle three).
Basically, he's just running a 3-step business.
My dad grew up on a small farm in Kingfisher,
Oklahoma. Early every morning he'd wake up and
go out to milk
the cows. Like clockwork the milk would be there.
Until one day the cattle caught a disease and died.
There was no more milk. Getting milk from a cow is like selling
products to your list. The milk is what gives you trade for dollars. But the SOURCE is the cow.
People get all hung up on products. "Marlon, I got
this product. Show me how to sell it."
See,, they got it all backwards. Products are NOT
your money source. It's the customers. Products
bought
and sold are the byproduct of the customer
list.
Some products will sell. Some won't. But your
customers will buy and keep buying if you serve
them
well.
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The Second Key Principle:
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People Buy According To The Value They Perceive
People buy what they want not what they need.
And they buy according to the value they perceive.
This means they do NOT buy the best product.
They buy what they
PERCEIVE as the best product.
Another story about my dad. When he was a young
man, he repaired washers and dryers for Maytag.
So he knew
quite a bit about what made a sturdy
washer and dryer.
Well, over the years, my mom and dad had some
friends they saw regularly.
We'll call my dad's friend Charlie. Charlie came
over one day to visit my mom and dad. He was
bragging about
the new washer he'd bought.
It had some kind of mechanism that made it go up
and down and in all kinds of gyrations. But the
clincher
to him was this magazine had rated it
as the best buy.
He really thought he had a humdinger.
Later, my dad commented that all that washer had was stuff that was gonna break and did nothing to wash the clothes cleaner.
In other words, he bought gyrations that created
perceived value but little actual value.
Marketing is the same.
Hopefully, you do sell the best product. But
remember also that people buy what they PERCEIVE
as the best
product.
This is why people write books. You know that book
"The Four Hour Work Week?" What are the chances the
dude would be so famous if it was only an ebook?
He wouldn't be. Even if it was the same content.
It's the publicity and the fact that it's at the
bookstores that makes people perceive him as being
more an expert
than someone else.
In marketing we call it "signal value." The value
of a produce includes what you SIGNAL it to be. Not
just
the actual value.
Become really great at knowing the signals you can
send that cost little but create a lot of perceived
value.
Storytelling is one way you signal value. The book
"The 7 Laws of Influence." Those are all ways you
signal
value and they don't cost a DIME!
You build your perceived value with WORDS. Whether they're in a letter, a teleseminar, on a web page, or in a video
-- you build your perceived value with your words and your "messaging."
In
Amazing Formula, I called it the KSL for Killer
Sales Letter. But really, it's more than that. It's
your words and your
messaging.
It's creating the perception of value for what you
sell.
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The Third Key Principle:
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The Money Is In The Back End
Not only is the money in the list. The money is in
the back end, what you sell AFTER the initial sale
to
a customer.
In other words, in repeat business.
The manager of a boat shop hired a new sales person.
At the end of the day, he's ringing up sales and this
new sales person had sold $250,000 on his very first
day.
The manager being duly impressed asked him if he got lucky and someone came in to buy a boat.
Here's what the sales person said?
"Nope, store was empty. So I sent outside and saw a
man standing around looking for a light for his
cigarette.
I walked up to him, offered him a light
and said, "Looks like a nice day to go fishing, doesn't
it?"
We chit chatted, and I invited the guy to come in the
store to see our new fishing rod. He decided to buy
it.
As I started to ring up the order, I pointed out how it'd be a shame to have the rod and reel without a new tackle
box.
So after a bit of discussion, we added that on.
Then I said it'd be a shame to have a new fishing rod, and a new tackle box without a boat to take out on lake Pomawa,
seeing how the bass there are plentiful and you need to be able to maneuver into crooks and crannies to find 'em.
So that was it.
Basically, all I did was offer a favor to someone and
say it looked like a nice day to go fishing."
That's what I mean.
The money isn't in the rod and reel. It's in the back
end. Selling the boat to go with the rod and reel.
When I first got started selling Amazing Formula, my back end was called "Big Course." It sold for $500 and was all digitally
delivered.
I still talk to marketers today who are successful in this business and that was the first big ticket they bought.
So these are the 3 principles of Amazing Formula. They've made me a lot of money over the years and I they'll work for
you also.
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Marlon Sanders is the author of "The Amazing
Formula That Sells Products Like Crazy."
Stop trading time for dollars and start trading products for dollars:
My Squeeze Page for Amazing Forumula
